overview
We are looking for a full time Marketing Manager who will build, own and lead the marketing strategy end to end. You will be responsible for brand visibility, support commercial growth and driving thought leadership by turning complex advertising technology and privacy regulation into clear and compelling stories. You will work closely with the sales-, product- and operations team to grow brand awareness, generate leads and support our commercial goals.
About the job
Responsibilities
You will take the lead on marketing strategy and execution, including:
- Develop and own the marketing plan and content calendar for Opt Out Advertising, aligned with our business objectives
- Create and manage a clear positioning and narrative around consentless and privacy friendly advertising
- Write and produce high quality content such as articles, opinion pieces, case studies, press releases, LinkedIn posts, newsletters and whitepapers
- Lead go-to-market campaigns in collaboration with sales
- Build and maintain relationships with publishers, agencies and advertisers through marketing initiatives and communication
- Develop and refine commercial propositions for advertisers and publishers and translate these into sales enablement materials and pitch decks
- Manage our website, newsletters and social media presence
- Organise and participate in events, webinars and industry conferences
- Track performance, analyse results and continuously optimise
- Guard brand identity, tone of voice and content quality
Qualifications
You are a strategic marketer with strong storytelling instincts and a hands-on mindset. You understand (or are excited to learn) the worlds of adtech, privacy, digital media or B2B SaaS. You bring:
- Bachelor Communication, Media, Marketing or something similar
- At least two years of relevant marketing experience (B2B preferred)
- Knowledge about online advertising and digital advertising technologies is a plus
- Fluent in Dutch and English.
- Strong content writing - and communication - skills
- Affinity with online advertising and digital media, and curiosity about developments in online privacy
- A structured, proactive, and independent way of working
What's in it for you?
- Competitive salary based on experience
- Modern workspace in Amsterdam (with a view of the Zuidas) and possibility to work from home
- Team lunches, drinks, and outings
- Informal atmosphere with room for creativity and initiative
- Laptop and phone provided by us
- Travel reimbursement, T&E Budget, pension plan, and holiday allowance
- A pivotal role in a fast-growing, privacy-first adtech company
- A smart, ambitious team working on one of the most important topics in digital advertising today
About Opt Out Advertising
Opt Out Advertising operates in a fast developing market for privacy-first advertising solutions. We believe advertising can be effective, scalable and impactful without relying on personal data. Our privacy-first technology empowers publishers, advertisers and audiences alike, and is rapidly gaining traction across Europe. We already work with a wide range of publishers, such as online newspapers and sites like NPO, FD, NRC and The Guardian.
Because our approach is different in the advertising market and demand for our solution grows, we are looking for a Marketing Manager who can help shape our voice, sharpen our positioning and tell our story with confidence and creativity.
The Process
- Apply via the button below with your resume
- Personality test via Neurolytics
- 1st interview
- 2nd interview
- Job offer