Opt ut Advertisers

More and more users are rejecting online tracking. We are here to help and to make sure that you will reach the full 100% of your target audience, not only the part that accepted to be tracked.

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Why do I need to be privacy-first?

Consumers, Legislation & Tech

Consumers are increasingly aware of their privacy rights. Globally, 80% of the people say they are concerned about their online privacy (Norton, 2022, Cyber Safety Insights Suvey)

Privacy legislation has become stricter, making it easier for consumers to refuse online tracking. The majority of the European DPAs require a 'reject all' button at the first layer of the consent module, and 85% of visitors choose to refuse online tracking and ad cookies when given this option

A number of browsers refresh cookies every 24 hours, and some block all third-party cookies by default, making this part of your target audience unavailable

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Good news!

You can reach the full potential of your target audience.

Learn about our reach, client cases, creative opportunities and pricing.

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Contextual Targeting

Even in the absence of user consent, you can still effectively reach your target audience through privacy-safe targeting. By focusing on the context of the content they are viewing, you ensure your ads are seen by the right people at the right time. Our advanced technology allows for precise targeting based on context, without relying on personally identifiable information (PII). This means you can engage with relevant audiences while maintaining the highest standards of privacy and compliance. Targeting based on weather or current events is also possible.

Since our founding, OOA has focused on consentless inventory, gathering unique learnings and insights that no one else has. Our proprietary optimization algorithm uses these insights to identify patterns in consentless traffic, helping advertisers achieve their goals. Our AI and machine learning continuously use this data to update the algorithm in real time.

Clients we already work with

Interested in what we've done for our advertisers?

Check out our case study page. If you need anything specific to your industry, get in touch.

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Opt Out Advertising helps you reach the full potential of your target audience. We offer managed services and access to our proprietary Demand Side Platform (DSP).

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Through our premium network, you can engage with a unique audience at a fixed CPM rate. Our 100% privacy-first solution offers access to premium publishers, ensuring brand-safe additional reach. Our AI optimization algorithm guarantees privacy-first media buying with results comparable to data-driven campaigns. You can utilize your current creative assets. Additionally, OOA provides a Brand Uplift Study as added value.

Curious about how our managed service can elevate your campaign?

Get personalized advice today!

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Run your own programmatic campaign with Premium European publishers using our Demand Side Platform. Our DSP offers a variety of targeting strategies to ensure the best outcomes for your campaign. With our platform, you control where, when, and how you engage with your target audience.

Our DSP gives you access to both consent and consentless inventory. This allows you to immediately increase your reach and ensure that people who refuse online tracking are still part of your target audience.

Want to focus your campaign on specific and relevant content? Our fully integrated context engine enables you to use contextual targeting effortlessly.

No more words, our clients will speak for us

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Melda Rensink

Digital Media Marketeer at ‘de Bijenkorf’, says

With Opt Out Advertising’s exclusive non-consent inventory, we have reached a new target group that is difficult to reach via regular, tracked targeting. The results show that we activated a new, qualitative target group with this future-proof approach. Non-consent inventory is becoming increasingly essential for any effective display strategy.

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Moritz van der Burg

Programmatic Lead Benelux at MediaMarkt, says

As MediaMarkt we are always looking to extend our reach and drive high performing traffic to our website. In Opt Out Advertising we found the perfect partner to achieve this in a future-proof way. Opt Out Advertising offered us premium programmatic inventory that resulted in highly qualitative traffic.

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Ross Wallace

Head of Performance at Pearson’s media agency December19, says

With more and more students aware of their online privacy, Pearson jumped at the opportunity to reach students who did not want their data used for advertising but were still in market researching BTEC Higher Nationals, as an alternative to traditional university reading relevant articles on The Guardian and Telegraph. This gave us an opportunity to influence students that other BTEC Higher Nationals were not reaching.

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Leontien Boere

Marketeer Online Channels & Media Buying at HEMA, says:

Opt Out Advertising's consentless traffic solution has exceeded our expectations. Users that opt out of tracking have proven to represent a highly valuable audience. Typically, they are more engaged, privacy-conscious and consume content in an ad-clutter free environment, leading to better results. By focusing on this audience, we achieved superior engagement and a great cost-efficiency for HEMA’s campaign. This approach has proven to be a great additional strategy for our online advertising campaigns.

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Harry Gray

Ad Ops Manager at Biffa’s media agency December19 says

We are really pleased with the results of our campaign for Biffa Regional activity that ran with Opt Out Advertising. Their consentless approach helped us achieve a 183% increase in click rate, all while reducing our CPM by 59p. The combination of performance and cost-efficiency they delivered exceeded our expectations.

Justine Hoogstraten

Communications and PR rep at Royal Dutch Mint says

We had a great collaboration with Opt Out Advertising! They put down a nice display coverstory for us to promote our Herman Brood Augmented Reality experience. An original way of brand awareness, with great results.

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Joey Chu Kum

Online Marketer at DPG Media, says

Opt Out Advertising is has proven to be an ideal match for our regional campaign. The reach achieved in combination with the good performance shows that we can reach our target group (readers of regional news) very well through its network and that our message is seen.

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Mirte van Maanen

Online Marketer at Pink Marketing, says

Our experience with Opt Out Advertising shows that it is absolutely possible to run relevant and successful campaigns without using personal data - as long as you combine smartly contextual data, media and phrasing.

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Danitsja Koster

Online Marketer at Husqvarna, says

Husqvarna is in any case very careful with the use of personal data and we also see a movement in the market and society with regards to cookies that we as an organisation need to prepare for. The results with Opt Out Advertising showed that personal data isn’t necessary to run a successful campaign and that we were able to attract a group of new visitors to our website through options that we had not used before.

Contact us

Whether you are a publisher, an agency, an advertiser, or simply interested in consentless advertising, we are here to help.

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