Unlocking Consentless Traffic Monetisation
The online advertising world is constantly changing. Privacy is—and remains—a hot topic. Enforced and evolving Privacy legislation, increasing consumer awareness, and new technological tools ensure that the possibilities for showing ads on your website are developing rapidly.
If you do not have access to visitors' data because they refuse the use of (personal)information for advertising purposes (which 20% of internet users already do), you need an ad server that doesn't drop cookies and doesn't accept tracking but can still display advertisements. The Opt Out ad server can do this for you in a 100% privacy focused way adhering to existing and developing European privacy regulations.
Our unique self-service ad server is specifically designed for consentless traffic and is future-ready for upcoming e-privacy and digital service regulations. This way, your ad revenue is preserved, and you stay ahead in the evolving privacy-focused landscape.
No more words, our clients will speak for us
Robby Kraai
Director of Advertising Technology at XITETo safeguard the privacy of our viewers, but also to achieve maximum and relevant reach for the advertisers, Opt Out Advertising helps us implement the right adserving strategy to continue serving both sides of the consent spectrum. The group that does not agree to share personal data no longer needs to be excluded from (relevant) ads.
Dennis Stoffels
Manager Partner Network at DPG MediaWe aim to optimally monetize the inventory of our Publishing Partners, including the non-consent inventory. Thanks to our collaboration with Opt Out Advertising, we can benefit from their expertise in this niche. Simultaneously, we offer advertisers with a specific interest in this type of inventory a brand-safe network of quality domains. This partnership is a strong complement to our existing services.
Cath Waller
MD Advertising at Immediate MediaOur partnership with Opt Out Advertising marks a significant milestone in our evolution, providing advertisers with another way to connect with even more consumers in our market-leading, deeply trusted, brand-safe, and highly contextual environments. By integrating Opt Out Advertising's technology across our diverse range of titles, we reaffirm our commitment to innovation and privacy in ad delivery.
Katherine Le Ruez
Director of Digital at The GuardianGuardian Light uses technology from Opt Out Advertising to deliver ads to readers without using third party or first party cookies, tracking or auction technology. We now have the ability to serve ads without the need for cookies or personalised ad consent, meaning that brands can now reach privacy-aware users for the first time in years.
Robby Kraai
Director of Advertising Technology at XITETo safeguard the privacy of our viewers, but also to achieve maximum and relevant reach for the advertisers, Opt Out Advertising helps us implement the right adserving strategy to continue serving both sides of the consent spectrum. The group that does not agree to share personal data no longer needs to be excluded from (relevant) ads.
Christian van Goethem
Marketing Coordinator at Rodi MediaOpt Out Advertising allows us to gain an additional commercial benefit by leveraging the no-consent inventory. We are also taking steps to be better prepared for the future, where privacy regulations are becoming increasingly important. In addition, it is operationally user-friendly and Opt Out Advertising provides advise to make the best use of all the possibilities.
Martijn Boesveld
Commercial Manager at Omroep GelderlandWe can immediately monetize our current no-consent inventory of approx. 20%, and we can switch to a fully cookieless operation at the touch of a button. This is legally very important to us as a regional public broadcaster.